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References >Business and administration >adidas - Marketing and Operations Module, Herzogenaurach/Germany
LACES, adidas AG


The headquarter of adidas AG is located at the traditional registered business address in Franken, Bavaria. 1998 adidas started to redevelop an area of approximately 39 ha into the World of Sports, the centre for the companies’ global activities. The World of Sports represents a campus combining high-end buildings and sports facilities. In an initial phase a casern building has been transformed into a modern office for 700 employees, including a restaurant. In 2005 and 2006 the Adi Dassler sports arena followed by the adidas Brand Center came into use.

In a next step planning and building of the “LACES”, a high profile office facility for adidas’ central units Global Marketing and Global Operations, started.

DIEDERICHS has been entrusted with full project control services on the LACES. The new-build office will provide for 62,000 m² floor area and working places for around 1,400 employees. On behalf of the adidas AG, DIEDERICHS manages the entire project from initiation to operation, while the main focus is on the “sporty” schedule baseline.

at a glance


adidas AG, Herzogenaurach


kadawittfeldarchitektur, Aachen



Gross surface area

approx. 62,000 m²

Gross volume

approx. 356,000 m³


approx. 119 Mio. € gross


2007 to 2011


Capacity planning
Co-ordination of planning participants
Contract management
Cost controlling
Cost management
Document management
Dunning and arrears process
Organisation management
Payment control
Process control
Project accounting
Project control
Project handbook
Project information systems
Quality assurance
Schedule controlling
Schedule planning
Supplementary management
Time Schedule management

DIEDERICHS International GmbH
Chausseestrasse 25
D-10115 Berlin, Germany

phone: +49 (0) 30. 21 23 38.38


(C) Ulrike Grothe, München
(C) Ulrike Grothe, München

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